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George Burns, Senior Director of Sales & Business Development

George Burns

Senior Director of Sales & Business Development

LinkedIn Icon@george-burns4

Favorite nonprofit: The Invisible Wounds Project

As Candid’s Senior Director of Sales & Business Development, George serves as a key member of Candid’s Management Committee and leads the organization’s revenue generation and social enterprise initiatives. He plays a central role in shaping go-to-market strategy, guiding partnerships, enterprise sales, account management, revenue operations, sales enablement, strategic relationships, solutions engineering, and driving the organization’s revenue growth and market impact.

George brings extensive go-to-market executive leadership experience across B2B SaaS, Data, MarTech, CX, and AI. Prior to Candid, he served as Vice President of Global Sales at Optimal, a SaaS company specializing in user research and usability-testing software. Before that, he was Vice President of Sales at ClearlyRated, a CX management platform for B2B professional services firms, where he helped guide the company through a successful private equity recapitalization. Earlier in his career, George held enterprise sales leadership roles at BirdEye and Sprout Social, where he built go-to-market functions from the ground up and led international expansion efforts.

George holds a Master of Business Administration and Leadership from Boston College and a BA in Marketing Management and English from the University of St. Thomas. He also serves as a volunteer firefighter/engineer and rescue diver in his community.