Start the fundraising year strong with a 2025 Candid Seal of Transparency
Earn a 2025 Candid Seal of Transparency to help you achieve fundraising success and win over more support from donors and funders—using our newly redesigned nonprofit profile editor that makes attaining 2025 Seals even easier and faster.
New Candid Seals of Transparency for 2025 have arrived, alongside some exciting updates to our profile editor, which we’ve launched on Candid’s new platform. We’ve listened to your feedback and made significant improvements to the editing experience, making it simpler and more intuitive. With these enhancements, earning a 2025 Candid Seal of Transparency has never been easier.
Benefits of earning a Seal of Transparency
Millions of visitors come to Candid each year to research nonprofits to support, and they look at your Candid profile to guide their giving decisions. The information on your Candid profile also powers more than 200 charitable giving partners, including Facebook and donor-advised funds such as Fidelity Charitable. Seals of Transparency help nonprofits stand out to donors and enable funders to quickly identify mission-aligned nonprofits.
By earning a Seal of Transparency, your nonprofit gains access to tools that help with fundraising.
- Sharable full profile link: You can boost visibility with potential funders when you use your sharable full profile link. Share this link on your organization’s site and social media channels to provide unlimited access to your full Candid profile.
- Go for Gold: Nonprofits with annual revenue or expenses under $1 million that earn a Gold Seal of Transparency or higher receive a free year of access to Foundation Directory Essential, a grant prospecting tool.
- Apple Pay for donations: Nonprofits that earn a Bronze Seal of Transparency or higher are eligible to use Apple Pay for donations.
How to earn a 2025 Candid Seal of Transparency
- Log in to Candid using your GuideStar credentials, or sign up and search for your organization to claim your profile.
- Fill in or update basic information such as mission statement and mailing address. Tip: When editing, use the checklist on the right to see your progress !
- Hit “Publish” to save your updates.
Congratulations, you now have a 2025 Seal of Transparency!
What’s new for 2025 Candid Seals of Transparency
- Enhanced user experience: Updating your profile and earning a Candid Seal of Transparency is now faster and more intuitive than ever. We’ve streamlined the process, so all your editing happens on one page, without the need to navigate multiple tabs. You can also use the in-app checklists to keep track of your progress and quickly jump between sections.
- All-in-one benefits hub: Access all your Seal benefits effortlessly in one centralized location. Whether you’re viewing your profile or making updates, simply tap the gift icon to unlock everything your Seal has to offer.
- Step-by-step guidance: Need help earning your Seal? Just use the checklist on the right side of your profile editing page to track your progress and jump to required fields.
Start the year strong with a 2025 Seal of Transparency
Kickstart a successful fundraising year by ensuring potential donors and funders can find you and see your impact. They look to Candid profiles to guide their giving decisions, so make sure to update your profile at least once a year.
Learn more about 2025 Seals of Transparency and the new editing experience by joining our free webinar sessions.
For help earning your 2025 Seal, try checking out our best practices guide or visit our Help Center.
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