Rob Hansen

Rob Hansen is a nonprofit leader with over two decades of experience driving social change. His personal journey out of poverty has fueled his passion for empowering others to shape their own destinies. As the founder and president of Goodnation since 2018, Rob has orchestrated the deployment of over $65 million towards ambitious social initiatives.

In 2024, Rob spearheaded Goodnation’s Prosperity Project, a groundbreaking initiative aimed at eradicating poverty in America. His expertise extends beyond Goodnation, having previously led fundraising efforts for renowned organizations focused on health, youth development, and veteran support.

A highlight of Rob’s career includes his tenure at the Robin Hood Foundation, where he managed corporate and foundation fundraising. During a significant economic downturn in New York City, he played a pivotal role in conceptualizing and executing the $100 million Robin Hood Responds campaign.

Rob is a vocal advocate for transformative change in America, frequently addressing donor and nonprofit audiences. His thought leadership will be showcased in the Stanford Social Innovation Review in May 2025, with his article “Breaking Out of the c3 Box,” which advocates for a more expansive utilization of available tools to effect change.