Larry Checco

Larry Checco of Checco Communications spent nearly four decades helping large and small nonprofits, government agencies, private entities, foundations and others better define—through their brands—who they are, what they do, how they do it, and most importantly why anyone should care. His books Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization and Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand have sold widely both nationally and internationally. Larry is currently, and happily, semi-retired.