Stephen Goodall
Retired CEO
J.D. Power
Ventura, CA

Stephen Goodall is the retired president and CEO of J.D. Power and Associates, a leading market research firm specializing in customer satisfaction and buyer behavior. He started his career at J.D. Power in 1978 and opened the company’s first satellite office in Detroit, Michigan, in 1988. He was named president in 1996 and served as president and CEO until 2008. During this time, he led J.D. Power’s global expansion and diversification into industries beyond automotive. He oversaw the sale of the company to The McGraw Hill Companies, Inc. in 2005. Currently, Steve is an investor and board member in Outsell Inc., a research and advisory firm specializing in publishing, information, and technology, as well as several other early stage private companies. Steve also serves as the founder and president of a small education-focused charitable foundation. He received a BS in business administration, marketing, and a BA in psychology from California State University, Chico. He also has an MBA from the University of Southern California.